3 guide booklets

Itonami Brand Identity

Resume

Year

Client

Itonami Cultural Studio

Project

Brand Identity

Categories

Brand Strategy Brand Identity Art Direction Typography

Credits

Shunsuke Miyatake — Founder & Creative Director Tinzi Fonteyne — Co-Founder & Senior Art Director

Building the visual identity for a Cambodia-based cultural studio using creativity to connect people, strengthen communities and protect what matters.

Input

Create a brand identity for a new cultural studio that reflects care, collaboration and social impact while remaining timeless, adaptable and deeply human. Inspired by the Japanese concept of itonami—the everyday acts that shape culture and community.

Output

A complete brand identity including positioning, messaging, visual language, typography, colour palette, presentation system and brand applications that establish Itonami as a contemporary cultural studio for social good.

Mini brand guide
Mini brand guide
Mini brand guide
Krong Yong Map
Co-creation session with indigenous leaders

The question is always the same - what makes us human?

The question is always the same - what makes us human?

Itonami Philosophy

Founders

Moodboarding
Moodboarding
Moodboarding
Indigenous woman weaving a traditional basket
Indigenous woman harvesting bamboo in the forest
Booklet spreads
Booklet spreads

Other Projects

IUCN

2026

3 guide booklets

UNICEF ECCD

2025

Cambodian family looking at a billboard

CEPF

2026

Conservation practice

IUCN

2026

3 guide booklets

UNICEF ECCD

2025

Cambodian family looking at a billboard