Itonami

How do we translate the philosophical Japanese concept “Itonami” (the flow of life) into a visual identity for a collective brand that designs for social good? → I developed a brand centered on culture, connection, and collaboration. The logo, colors, and typography draw inspiration from Japanese simplicity and symbolism while connecting to an international creative context. The visual identity reflects the idea of a collective powered by a strong network of makers and artists who create meaningful, impactful projects. The result is an identity rooted in Japanese culture yet aligned with a universal desire for collaboration and beauty.