UNICEF ECCD
Resume
Year
2025
Client
UNICEF
Project
Early Childhood Care & Development
Categories
Social Behaviour Change Communication (SBCC) Human-Centred Design Campaign Development Inclusive Communication Educational Toolkits
Credits
Phare Creative Studio (Video & Sound Design) 17 Triggers (Behavior Change Lab) Tinzi Fonteyne (Creative Lead & Art Direction) Alexandrine Roland (Co Creative Lead) Odom Rithy & Sreypov Ying (Design Reasearcher) Imara Roychowdhury (Project Management) Linh Nghiem (Project Management) Madavid Khim (Graphic Design)
A national behaviour change campaign designed to help every Cambodian child, regardless of ability, language, or background, access stronger foundations for lifelong learning.
Input
How can we make early childhood education feel accessible to every family, including caregivers with low literacy levels, families living in remote communities, and children with disabilities? The challenge was to translate complex educational guidance into practical actions parents could understand, remember, and apply in everyday life.
Output
A national Social and Behaviour Change campaign including research, rapid prototyping, educational toolkits, visual communication materials, caregiver resources, classroom support tools, and nationwide campaign assets. Designed with accessibility and inclusion at its core, the campaign helped families build confidence in supporting their children's development through small everyday actions.
Human-Centred Design Approach
17 Triggers
