2.0
About
Tinzi Fonteyne
Creative Lead & Senior Art Director
Based between Europe and Cambodia, I work with organisations, communities, and institutions to turn complexity into clarity. Through storytelling and design, I create campaigns and visual narratives that connect people to cultures and causes.
2.0
About
Tinzi Fonteyne
Creative Lead & Senior Art Director
Based between Europe and Cambodia, I work with organisations, communities, and institutions to turn complexity into clarity. Through storytelling and design, I create campaigns and visual narratives that connect people to cultures and causes.
2.1
Approach
Story First
The strongest ideas are often the hardest to explain. I use storytelling and design to make complex subjects accessible, engaging, and memorable.
Human-Centred
My work starts with people. Whether designing for government partners, local communities, or international audiences, understanding context always comes before aesthetics.
Built for Impact
Good design should do more than look good. It should help people understand, feel and act.
2.1
Approach
Story First
The strongest ideas are often the hardest to explain. I use storytelling and design to make complex subjects accessible, engaging, and memorable.
Human-Centred
My work starts with people. Whether designing for government partners, local communities, or international audiences, understanding context always comes before aesthetics.
Built for Impact
Good design should do more than look good. It should help people understand, feel and act.
2.2
Experience
My work spans public health, education, disability inclusion, conservation, and cultural heritage. Across campaigns, publications, toolkits, and exhibitions, the goal remains the same: making complex ideas accessible to the people they matter most to.
2.2
Experience
My work spans public health, education, disability inclusion, conservation, and cultural heritage. Across campaigns, publications, toolkits, and exhibitions, the goal remains the same: making complex ideas accessible to the people they matter most to.
Years
8+
Sectors
5
Countries
10+
Continents
4
2.3
Journey
Growing up between cultures sparked a lifelong fascination with identity, belonging, and the stories people carry with them. Having lived in Cambodia, the Philippines, Egypt, Mozambique, France, Switzerland, Belgium, South Africa, and Morocco, I've learned that meaningful communication rarely starts with design. It starts with curiosity, listening, and finding common ground.
My path has taken me through fine arts, graphic storytelling, and visual communication. Today, those worlds continue to intertwine in my work. Whether I'm creating a graphic novel, designing an educational game, shaping a campaign, or exploring new possibilities through virtual reality, I'm always searching for ways to bring people closer to ideas, cultures, and each other.
Some of my most memorable projects have involved interviewing refugees inside camps about their dreams and aspirations and working alongside Indigenous leaders deep inside the Cambodian rainforest to co-create an ecotourism brand rooted in local knowledge.
The contexts may be vastly different, but the lesson remains the same: people respond when they feel seen.
2.3
Journey
Growing up between cultures sparked a lifelong fascination with identity, belonging, and the stories people carry with them. Having lived in Cambodia, the Philippines, Egypt, Mozambique, France, Switzerland, Belgium, South Africa, and Morocco, I've learned that meaningful communication rarely starts with design. It starts with curiosity, listening, and finding common ground.
My path has taken me through fine arts, graphic storytelling, and visual communication. Today, those worlds continue to intertwine in my work. Whether I'm creating a graphic novel, designing an educational game, shaping a campaign, or exploring new possibilities through virtual reality, I'm always searching for ways to bring people closer to ideas, cultures, and each other.
Some of my most memorable projects have involved interviewing refugees inside camps about their dreams and aspirations and working alongside Indigenous leaders deep inside the Cambodian rainforest to co-create an ecotourism brand rooted in local knowledge.
The contexts may be vastly different, but the lesson remains the same: people respond when they feel seen.
Listening before designing.
2.4
Expertise
No two projects ever look the same. One month I might be testing an educational game with families in a community hall. The next, presenting concepts to stakeholders, directing a photoshoot, storyboarding a film, or designing a publication that will be translated into multiple languages.
What I enjoy most is connecting the dots between research, ideas, and the experiences people ultimately interact with.
I've worked on topics ranging from public health, education, disability inclusion, and migration to conservation, cultural heritage, and other sensitive subjects.
Along the way, I've designed for low-literacy audiences, collaborated with Indigenous communities, and explored more accessible ways of communicating with people who are blind, deaf, or otherwise excluded from traditional information systems.
Whether through workshops, games, publications, exhibitions, films, or digital experiences, I'm interested in finding the format that best serves the people it's intended for.
Good design should work beautifully and be beautiful to experience.
2.4
Expertise
No two projects ever look the same. One month I might be testing an educational game with families in a community hall. The next, presenting concepts to stakeholders, directing a photoshoot, storyboarding a film, or designing a publication that will be translated into multiple languages.
What I enjoy most is connecting the dots between research, ideas, and the experiences people ultimately interact with.
I've worked on topics ranging from public health, education, disability inclusion, and migration to conservation, cultural heritage, and other sensitive subjects.
Along the way, I've designed for low-literacy audiences, collaborated with Indigenous communities, and explored more accessible ways of communicating with people who are blind, deaf, or otherwise excluded from traditional information systems.
Whether through workshops, games, publications, exhibitions, films, or digital experiences, I'm interested in finding the format that best serves the people it's intended for.
Good design should work beautifully and be beautiful to experience.
01
Creative Direction
01
Creative Direction
02
Campaign Design & Storytelling
02
Campaign Design & Storytelling
03
Social Behaviour Change Communication (SBCC)
03
Social Behaviour Change Communication (SBCC)
04
Editorial & Knowledge Products
04
Editorial & Knowledge Products
05
Toolkits & Learning Experiences
05
Toolkits & Learning Experiences
06
Human-Centred Design & Facilitation
06
Human-Centred Design & Facilitation
2.5
Kind words
A few words from collaborators I've had the pleasure of working with.
2.5
Kind words
A few words from collaborators I've had the pleasure of working with.
Sam Leslie, Senior Officer
"Tinzi showed remarkable adaptability under pressure and delivered a final product that far exceeded my expectations."
Leslie
"Tinzi showed remarkable adaptability under pressure and delivered a final product that far exceeded my expectations."
Micheal McKay, Country Director
"She has real integrity, and she cares about social inequities and how creativity and storytelling can improve lives."
McKay
"She has real integrity, and she cares about social inequities and how creativity and storytelling can improve lives."
Shunsuke Miyatake, Founder
"Without Tinzi we could not design the whole brand, booklet, social media kit. I'm really honored to have you in this project."
Miyatake
"Without Tinzi we could not design the whole brand, booklet, social media kit. I'm really honored to have you in this project."
Isabel Lowyck, Director
"Tinzi works in a refined manner with a sensitivity for beauty. She can transform words into powerful imagery."
Lowyck
"Tinzi works in a refined manner with a sensitivity for beauty. She can transform words into powerful imagery."
2.6
Contact
Some of my favourite projects started with a simple message and a shared curiosity about what could be created together.