3 guide booklets

IUCN

Resume

Year

2026

Client

IUCN

Project

Krong Yong Trails

Categories

Co-Creation & Human-Centred Design Creative Direction Brand Identity & Information Design

Credits

Shunsuke Miyatake (Project Lead) Miguel Jeronimo (Research & Photography) Sourkea Heng & SokSambath Pen (Khmer Interpreter) Chivorn Sokh (Design Facilitation) Mondet Youn (Indigenous Advisor) Rathana Hul (Adventure Consultant) Tinzi Fonteyne (Creative Direction & Design)

An Indigenous-led ecotourism identity connecting visitors with the landscapes, stories, and spiritual heritage of Virachey National Park.

Input

Field research with Indigenous communities across Virachey National Park, co-creation workshops with local leaders, cultural storytelling, tourism mapping and conservation planning.

Output

A complete ecotourism identity system including branding, visitor guidebooks, maps, trail interpretation materials and communication tools designed to support community-led tourism and conservation.

Mini brand guide
Mini brand guide
Mini brand guide
Krong Yong Map
Co-creation session with indigenous leaders

"Everyone in the workshop room from government agencies, INGOs, NGOs and all CPAs from Stung Treng and Ratanakiri applauded the Krong Yong branding and our published tourism booklets."

"Everyone in the workshop room from government agencies, INGOs, NGOs and all CPAs from Stung Treng and Ratanakiri applauded the Krong Yong branding and our published tourism booklets."

M. Saya

IUCN Consultant

Moodboarding
Moodboarding
Moodboarding
Indigenous woman weaving a traditional basket
Indigenous woman harvesting bamboo in the forest
Booklet spreads
Booklet spreads

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Cambodian family looking at a billboard

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Cambodian family looking at a billboard

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