A group of participants playing the Family Food Quest game

WFP

Resume

Year

2025

Client

WFP

Project

Family Food Quest

Credits

17 Triggers (Behaviour Change Lab) Dorothée Etienne (Project Lead) Chanmonyroth Hun (Design Researcher) Tinzi Fonteyne (Creative Lead & Art Direction) Madavid Khim (Graphic Design)

A game-based behaviour change programme helping Indigenous and low-literacy families build healthier eating habits through play, storytelling and shared family experiences.

Input

How can nutrition education become engaging enough for families to return month after month? The challenge was to increase fruit and vegetable consumption, encourage shared household responsibilities, and make healthy eating feel achievable for Indigenous Bunong and Khmer families with varying literacy levels.

Output

We designed Family Food Quest, a six-month learning journey combining large-scale games, storytelling, home challenges, and visual learning tools. The programme transformed nutrition education into an experience families could play, practice, and share together, making healthy habits more memorable, accessible and culturally relevant.

"Designed as a proof-of-concept for future WFP programmes, the intervention combined behaviour change strategy, game design, training, and 1,600 household toolkits into one scalable system."

Project Impact