World Food Programme

Blue Flower

World Food Programme

2024

Overview

How can we help low-literacy and indigenous families eat more fruits and vegetables daily, challenge food myths, and share nutrition responsibilities between men and women? Any solution needed to be scalable, replicable, culturally relevant, and inclusive for indigenous Bunong and Khmer communities. → We developed "Mahob Brojam Krousar" (Family Food Quest), a playful and accessible interactive game that guides families step by step on a nutrition adventure. The six-month program featured interactive sessions built around local recipes, cooking challenges, and game-based activities. Each level introduced new ingredients, debunked common myths, and encouraged both men and women to share household and cooking responsibilities. Through a fully visual and tactile approach, even non-literate families could easily participate. Healthy eating was presented not as a strict rule, but as a joyful, inclusive family experience rooted in local traditions and culture.

BSocial ehavior Change Design

Art Direction

Game Prototyping & Development