Belgian National Orchestra

How can classical music be reimagined visually to reach broad audiences in and beyond the concert hall? → By turning music into emotion through campaigns that captured rhythm, light, and memory. Each season was translated into a visual world, ranging from vibrant celebrations to poetic abstractions of sound and movement. The campaigns lived across billboards, magazines, and cultural programs, transforming concerts into visual experiences that resonated with diverse audiences. By blending art direction for photography and design, the orchestra’s identity was elevated into a living cultural brand.