AirAsia

How can we integrate Cambodian cultural heritage and pride into an international airline campaign that speaks to both locals and travelers? → By placing heritage and culture at its heart. The campaign highlighted Angkor Wat, traditional motifs, and the Naga dragon as central symbols of Cambodian spirit. Modern visuals fused with heritage design, positioning AirAsia as more than an airline but a carrier of culture and identity. The result was a bold yet accessible campaign that elevated national pride while resonating with international travelers.